Programs

   Option ONE    WE COORDINATE Design and Implementation of your Media Strategy.

 The We Coordinate option is designed for the busy entrepreneur, nonprofit leader or self employed person who knows he/she needs to consistently reach new customers, wants more exposure than current marketing budgets will allow, is committed to implementing low to no cost marketing and media strategies but prefers to have some outside help to get the new system running.  Juana will work closely with your team to design and implement an external communication strategy to help you reach your ideal customers in greater numbers, affordably. The systems you implement during this process will give you a sustainable “turnkey” program that can be repeated and enhanced for ongoing growth.

We launch the yearlong We Coordinate program with a daylong, one-on-one session with you and/or a designated team member responsible for executing your plan.  You will leave this session with an initial outline of your strategy and a schedule of phase one "first steps".  We each have five business days to complete any "homework" resulting from the session.

In the second week, we meet in a two-hour session to review homework, making updates and revisions to your strategy. I will deliver your revised plan within 10 business days. 

In our third meeting--a half-day session, we complete the implementation schedule for your strategy which includes three phases:
 

Phase 1 (three months)
Phase one will lay the foundation for maintaining a consistent presence with media, customers, partners and prospects.  This stage includes getting you and/or your team media-ready, setting priorities, designing and launching implementation of a 12-month media strategy compatible with your budget, goals, desired timelines and available human resources.  In this phase, depending on program features you select, J-Hart Communications will:

- Get you media-ready to ensure you are prepared to build an effective media relations program.
- Help you develop an internal/team strategy to build a sustainable media relations program.
- Identify affordable tools, techniques and resources for efficient management of your strategy.
- Help you systematize your PR/media activities so that it can be maintained long-term with minimal effort.
- Facilitate creation of and write content for press kit.
- Coordinate with your web developer to launch, evaluate, update and/or upgrade your website to serve as the anchor supporting marketing, sales and media activities.
- Help you coordinate implementation of email marketing, event marketing and survey tools in easy, repeatable steps that you/your team can execute on a regular basis.
- Conduct mock interviews to help you excel when speaking to reporters.
- Assist with writing and distribution of your first three press releases.

Phase 2 (three months)
- Continue outreach to the media, taking advantage of current events, fresh research and industry changes to create new opportunities and pitch ideas.  

- Engage online social media networks and bloggers.
- Add speaking opportunities and/or new, live networking activities compatible with media releases.

Phase 3 (six months)
Continue quarterly planning sessions, 30-minute monthly consultation, teleseminars and Question/Answer calls.

IN ALL, you receive 12 MONTHS OF CONTINUED SUPPORT including a free, monthly half-hour telephone consultation, group telephone seminars with question/answer sessions and unlimited five-minute coaching calls to help you on your road to success in your marketing, PR and media efforts.

The Benefits of OPTION ONE
Save thousands of dollars compared to what you would pay a PR or marketing expert for just one month of media relations service. You will be able to:

            * Immediately begin implementing your new, sustainable media relations system.
            * Enhance media outreach with low to no cost marketing and PR tools and techniques.
            * Leverage media coverage to increase revenues.
            * Know what reporters and assignment editors are looking for.
            * Create compelling news releases and press packets.
            * Utilize multiple media to increase the impact of your coverage.
            * Use low cost marketing and social networking tools to increase the impact of your release.
            * Discover existing opportunities for exposure
            * Create future opportunities for coverage.
            * Avoid common mistakes people make when approaching reporters.
            * Prepare to succeed in media interviews.
            * “Crisis proof” your team in the event of unexpected coverage.
            * 12 months of ongoing support to ensure your success.

Join the countless media-savvy individuals and organizations just like yours who manage to out-perform limited marketing budgets by generating media exposure at little to no cost.

This package also includes:

• Juana's Media Strategy Toolkit™--your customized, step-by-step guide to a successful media relations strategy.
• Quarterly face-to-face or telephone planning sessions (one hour) to keep implementation of your strategy on track.
• Monthly one-on-one 30-minute telephone consultation to address your most pressing questions and help you move your company's visibility to the next level.
• Monthly follow-up telephone seminars.
• Monthly group Question & Answer calls.

Contact Juana to learn more about the WE COORDINATE Option 

  Option TWO   FAST TRACK  your Media Strategy.      

We launch the six-month FAST-TRACK program with an intensive, daylong workshop in which you outline your step by step media strategy using my Media Strategy Toolkit™.  Following that session you will receive six months of followup support to assist as you apply what you have learned.  You will be equipped to begin implementing your low to no cost media strategy immediately.

Following the workshop, continue a six-month, fast-track program created especially for high-achieving small business owners, non-profit leaders and solo entrepreneurs committed to generating more exposure than your existing marketing budget can buy.  it is designed for the go-getter who knows his or her exact target audience and is committed to implementing low to no-cost steps to increase visibility and reach more customers. 

This is not a one-time “quick fix” encounter—you are investing in a supportive business relationship.  It takes time to build an effective integrated media strategy, and it’s really important to me that you to succeed.  So following our initial meeting together--an intensive, daylong, hands-on workshop complete with basic tools to help you get started--you will receive SIX MONTHS OF CONTINUED SUPPORT including a free half-hour consultation, monthly group telephone seminars with question/answer sessions and individual call opportunities to help you on your road to success.

WHO SHOULD PARTICIPATE 

Small business owners, nonprofit leaders, solo entrepreneurs or key team members responsible for designing and implementing marketing and public relations efforts for your organization. 

THE BENEFITS

Save thousands of dollars compared to what you would pay a PR or marketing expert for just one month of media relations.

You will be able to:

• Immediately begin implementing your new, sustainable media relations system following the steps you have outlined in your Media Strategy Toolkit™.
• Enhance media outreach with low to no cost marketing and PR tools and techniques.
• Leverage media coverage to increase revenues.
• Know what reporters and assignment editors are looking for.
• Create compelling news releases and press packets.
• Utilize multiple media to increase the impact of your coverage.
• Use low cost marketing and social networking tools to increase the impact of your release.
• Integrate your media plan with other elements of your marketing and PR efforts.
• Pre-schedule or delegate your clearly defined process to be carried out by team members or partners in your absence.
• Discover existing opportunities for exposure.
• Create future opportunities for coverage.
• Avoid common mistakes people make when approaching reporters.
• Prepare to succeed in media interviews.
• “Crisis proof” your team in the event of unexpected coverage.
• Six months of ongoing support to ensure your success.
• Join the countless media-savvy individuals and organizations just like yours who manage to out-perform limited marketing budgets by generating media exposure at little to no cost.

The Six-Month, FAST-TRACK Media Strategy package includes:  

• Seven hours with Juana in an intensive, LIVE WORKSHOP where you will begin designing your integrated media strategy.
• Juana's Media Strategy Toolkit™--your customized, step-by-step guide to a successful media relations strategy.
• Six monthly follow-up telephone seminars.
• One 30-minute, one-on-one followup telephone consultation.

One monthly, 15-minute call-in period for one-on-one coaching call to address your most important questions and help you move your company's visibility to the next level.                 

Contact Juana to learn more about the FAST TRACK option.

  Option THREE   Media Workshops and Seminars 

This option is for the small business owner, solo entrepreneur or nonprofit leader who prefers to implement his/her own media strategy and simply wants some basic information to get started.  You can attend one of Juana's pre-scheduled media, speaking/interview skills or media crisis management workshops and seminars.  Or arrange for an on-site group training session at your location.

For more information about these options, view workshop schedules on this website or contact J-Hart Communications.

Please notify me of upcoming Workshops and Seminars.

  FREE POINTERS!! An Option for Everyone! 

 Learn affordable ways to enhance your corporate communication efforts by signing up to receive my free communication newsletters, tips, tools and announcements of free teleseminars.  As my gift for signing up, you'll receive a free copy of my ebooklet BEFORE YOU CONTACT THE MEDIA: 10 Questions to Answer.  Simply enter your email address in the sign-up box at the top of this page.

STILL HAVE QUESTIONS? 

Contact us to schedule a 15-minute "get-acquainted" call!  

Email: info@jhart.tv   Phone: (866) 768-5402