Before the Media Calls Every organization has its share of ups and downs. But what happens when your "down" hits the media? Do you have a plan for who will handle those calls and, more importantly, how? Over the years I have stood on both sides of the microphone--sometimes as the reporter asking questions, sometimes as the spokesperson providing answers.
Not responding properly in a crisis can badly damage your company's image, resulting in reduced revenues and costly lawsuits that might have been avoided. By working now to develop a well-planned crisis management strategy, you will be prepared to respond in positive ways that can minimize damage to the organization while reinforcing your reputation as a solid, ethical company of good will.
See details of our introduction to CRISIS MANAGEMENT seminar below.
Participants in this seminar will leave equipped to ensure that sound media policies and procedures are in place before a crisis erupts. Avoid common mistakes that can result in costly damage to your organization. Develop guidelines for answering tough, controversial questions. Clearly define the role that each member and division of your team will play in keeping your organization's image in line with corporate values. Learn how to leverage a successful media response for increased exposure.