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Media Workshops & Seminars
SCHEDULE: More J-HART Media Workshops & Seminars
TOPIC
DESCRIPTION
DURATION
HOW TO
ENGAGE
THE MEDIA
Generate free publicity to boost your organization's visibility and bottom line. Participants of this workshop will identify opportunities to present newsworthy content for media coverage, learn how to approach television, radio and print organizations and establish a successful media relations strategy. The session includes an introduction to creating and distributing effective news releases, public service announcements and press packets. Return to your office with techniques you can use right away.
You know the basics of writing a press release and have even made the evening news. But you're still missing opportunities to generate free exposure. Participants in this session will walk through a series of steps to develop systems that can boost potential for increased coverage. Understand what assignment editors and reporters really want and how to deliver. Designed for small business owners, non-profit organizations and solopreneurs.
If you are or aspire to be the media spokesperson for your organization; if you simply want to be prepared for the unexpected, this workshop is for you. Learn how to avoid the most common interview mistakes, how to field difficult questions, be ready for the unexpected, think on your feet and turn negatives into positives. Each participant will engage in simulated on-camera interviews and receive a copy of the segment on DVD for review. Limited seating.
