Categories: Media, Media Strategy, Crisis Management

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Formats: Workshop, Breakout Session

 

Description: Whether you are or aspire to be the media spokesperson for your organization or simply want to be prepared for the unexpected, this two-day workshop can enhance your ability to avert or manage a media crisis. Learn how to avoid the most common interview mistakes, field difficult questions, be ready for the unexpected, think on your feet and turn negatives into positives to maintain corporate credibility. Each participant will engage in simulated on-camera interviews relevant to his or her industry and receive video of the best interview for self-critique and ongoing improvement. Limited seating.

Who Should Attend?  This course is for senior management and key personnel who are or may be called upon for media interviews; team members responsible for managing and coordinating responses to media inquiries.

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Objective: Participants in this seminar will leave equipped to ensure that sound media policies and procedures are in place before a crisis erupts. Skillfully and credibly answer tough, controversial and legally charged questions. Clearly define the role that each member and division of your team will play in keeping your company’s public image in line with corporate values. Avoid common mistakes that can result in costly damage to your organization’s reputation. Learn how to leverage a successful media response into additional positive exposure.

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Topics: In this session you will learn:  

• The five most critical elements for a successful media response

• How to consistently deliver an effective message in the midst of crisis.

• How to be prepared for the unexpected.

• Do’s and don’ts of responding to media under deadline pressure.

• How to excel in on-the-spot media interviews. You will get hands-on practice in simulated, videotaped interviews with the kinds of questions you might face in a real-life media crisis.

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Length: 2 days

Class Size: 12

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