Category: Earned Media, Media Relations, Strategy

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Formats: Keynote, Workshop, Seminar, Breakout Session

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Description

News reporters are always looking for stories that can be of genuine benefit to their readers, viewers, and listeners. They like fresh content, new faces and are always looking for ideas and experts who can help them achieve their goals. You can be a valuable resource to meet reporters’ needs while generating free media coverage to increase visibility, reach more customers and boost your bottom line.

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Generate earned (free) media exposure to increase visibility and credibility with your target audience. Participants in this workshop will identify opportunities to present newsworthy content for media coverage, learn how to approach television, radio, print and online media, leverage exposure to create new opportunities and enhance marketing efforts.

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Who Should Attend

This course is for business owners, non-profit leaders and team members responsible for developing and growing media relations in order to increase visibility and reach more people in the organization’s target audience.

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Objective 

To equip participants to establish and maintain successful media relations strategies to generate earned (free) media coverage to outperform their marketing budgets. Participants will learn and practice essential skills and techniques they can implement immediately.

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Topics

• Discover hidden media opportunities within your organization

• Understand what news reporters, producers, editors, and bloggers are seeking.

• How to work with television, radio, print and online organizations.

• How to build and sustain rewarding media relationships.

• Create effective media outreach tools (such as press releases, press alerts, and media kits).

• Use your website and online social media to increase the impact of traditional media coverage.

• Use free media exposure to leverage paid marketing efforts.

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Length: 1 day

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Class Size: Up to 20 with a capacity of 30.

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