For many individuals, the process of getting a story to a reporter for publication can seem daunting. But it’s easier than one might think and the publication of a story in a legitimate news source can be a major boost
When I introduce the idea of generating media exposure a small business owner will often respond, “We can’t afford it.” In fact, they can. It’s important to understand there are two basic types of media exposure: paid and earned (often
Earned Media Coverage is unpaid media exposure that you generate in order to share your message with thousands of people at once. You can take a “targeted market” approach by pitching your story to publications that are widely read by
“Becoming well known (at least among your prospects & connections) is the most valuable element in the connection process.” ― Jeffrey Gitomer
For this conversation, let’s talk about face-to-face business meetups. These meetings are all about fun and passion for
I have a friend who likes to point out (only half-jokingly) that she’s a CEO who also happens to be responsible for answering phones, scrubbing toilets and whatever else is required as a small business owner. Whether you’re new in